Mass Collaboration

We're finally catching on to the power of the Internet to enable mass collaboration. It is now home not just to straightforward Web sites, but to social networking services, blogs, wikis, shared video, instant messaging, and a whole host of other tools that allow people to connect to each other and create ideas in new ways. One of the most powerful ways of implementing green strategies with technology is by using these tools to innovate. In Wikinomics, Don Tapscott and Anthony Williams refer to...

Smart Buildings

Building automations systems (BAS) are effectively control systems that keep the building climate within a specified range, provide lighting based on an occupancy schedule, monitor system performance and device failures, and pro vide e-mail or text notifications to building engineering staff. The BAS functionality reduces building energy and maintenance costs when compared to a non-controlled building. A building controlled by a BAS is often referred to as an intelligent or smart building...

Step Diagnosis and Discovery

After a project charter and direction have been established, it's time to consider where you are starting from. At this point, measure the current state of your organization in order to assess the degree of change necessary. The activities during this phase include making an honest assessment about global and local environmental challenges and determining possible strategies for your organization that can improve the environment, or at the very least mitigate environmental risk. Companies often...

Saving Energy and Water

Energy has taken a front seat in recent political and economic discussions and reducing energy use is probably one of the first actions that companies and individuals can do to reduce costs and impact their carbon footprint. Water, or access to potable water, is not as urgent in many regions of the world, but it is a serious concern overall and will certainly become more costly in the future. The good news is that strategies for reducing energy and water can be implemented throughout an...

Tying Green Behavior to Process

The best processes for greening an organization incorporate changing human behavior along with changing business practices. These activities should occur simultaneously to get the maximum benefit out of green efforts (see Figure 5.1). When you create a green workplace strategy, you are selling it to the organization. Messages must be credible and use language everyone can understand. Depending on the profile mix of the organization, there may be different approaches for different groups....

New Roles and Responsibilities

Green strategies can be complex and involve organizational, technological, or operational issues and participation by partners, clients, and vendors. To say one or two individuals already busy with full-time jobs will be responsible for rolling out a green program across the organization is not realistic, particularly when that organization is a large one. Many multinational organizations, for example, not only dedicate full-time employees to developing and rolling out sustainable strategies,...

Social Influence on Campus Oberlin College

A group of researchers and students at Oberlin College did a study to assess how socio-technical feedback, combined with incentives, might encourage students to conserve resources. They set up an automated data monitoring system that provided dormitory residents with real-time Web-based feedback on their energy usage. In contrast, utility meters were manually read for twenty other dormitories, and data was provided to those residents just once per week. For both groups, resource use was...

Mobility at Cisco

Cisco's mobile work environment is referred to as the Cisco Connected Workplace CCW and it integrates the physical workplace and Internet Protocol Telephony plus other technologies. The CCW incorporates mobility strategies throughout the building from the desktop user through to the basement to ensure a connected strategy. In the workplace, each team is allocated a range of workplaces workstations, dedicated team rooms, quiet space, and shared facilities. Cisco has embraced mobility for its...

New Ways of Thinking

Solving environmental problems requires thinking and acting differently, because traditional approaches to business, industry, and policy will only take organizations down a path that is the status quo. Many claim that business as usual is what caused major environmental problems to begin with. That's where design thinking comes in to play. In 1969, Nobel Laureate Herbert Simon noted that e ngineering, medicine, business, architecture, and painting are concerned not with the necessary but with...

Notes

Bureau of Labor Statistics, Employment Projections 2006-16 Summary, USDL 071847, Washington, D.C. GPO, December 4, 2007 3. 2. Marco R. della Cava, Working out of a 'Third Place', USA Today.com, October 4, 2006, 3. Alicia Real Estate Sustainability Manager, Sprint Nextel , in interview with the author, February 5, 2008. 4. This 2007 estimate is from a historical government building in downtown Washington, D.C. 5. Ross Moore, Colliers International's 2008 Parking Rate Survey, Colliers...

Centralized versus Decentralized Structure

Most organizations agree that some centralization is crucial to ensuring consistent delivery of sustainable activities. That said, in large multinational organizations, there is a limit to the amount of influence a message from corporate will have on local behavior, particularly given the importance of regional solutions. Usually, some combination of centralized and decentralized strategies are employed, which vary based on the size and complexity of the business. The WPP Group, the second...

Design Influencing Green Behavior

Transformative design is at its best when it not only changes the way products and services are made and delivered, but also increases consumer awareness and changes human behavior at the same time. In many cases, the very act of using a green product or service creates an either conscious or subconscious reaction in the user. To influence sustainable behavior, especially through design, it is important to inform users in a transparent way about the right decision to make, to put them in...

Green Branding and Organizational Culture

One of the best ways to prove to potential recruits your organization's commitment to sustainability is to practice what you preach. This involves not only instilling green values and practices, but also promoting them. By making green part of the company's brand, and by making sure that it's based on a solid foundation of reality, the organizational commitment to the environment becomes more visible and credible to existing employees and recruits and can increase the attractiveness of working...

Making Green Stick

Regardless of what is driving your organization's commitment to the environment, two of the most important elements in making green stick in the long run are aligning your business agenda with your environmental agenda, and aligning your environmental agenda at the corporate level with spe cific initiatives in the workplace. When these alignments are not in place, they are difficult to connect and may compromise good intentions. Organizations that are the most effective and convincing to their...

Step Implications and Recommendations

At this stage, start rolling out project plans and policies that will be the framework for implementation. This will provide the structure for the next stage, implementation. Be able to describe the steps that have happened already and the planned steps moving forward your green road map. Begin to anticipate the questions that will arise when the rubber meets the road and these green programs are in place. Before rolling out green initiatives at the enterprise level, consider piloting the ideas...

Transformative Design in Buildings

Transformative building design questions conventional thinking toward reducing environmental impact. It uses design thinking to go from making incremental changes to taking giant innovative leaps. It solves multiple problems and integrates human behavior, technology, operations, and design. As an example, consider the problem of water. In urban environments, water typically comes from the municipal water supply, which collects water from rivers, lakes, or underground aquifers. It is then...

Alternative Workplace Settings

These workers are on the go and need their team or others to get their tasks done. These workers are tethered to people, equipment, technology or spaces at a primary workspace on-site. These workers are on the go and do not regularly need to meet with their team in person to get tasks done. These workers are tethered to equipment or technology but do not need to be on-site since they are working primarily on their own. Assessing purely from a functional perspective, the two key attributes that...