Sustainable Consumption A Mainstream Agenda

Choosing a car is one of the most environmentally-sensitive decisions you can make... Motoring on the Green Consumer Guide features the most environmentally-sound cars available in the UK today.

(Green Consumer, 2007)

We cannot permit the extreme in the environmental movement to shut down the United States. We cannot shut down the lives of many Americans by going extreme on the environment.

(President George Bush Sr at UNCED, quoted in The Guardian, June 1 1992)

Green has gone mainstream. Between 2002 and 2006 the UK retail market for ethical goods and services grew by over 80% to £32.3 billion, representing an average household spend of £664 (Co-operative Bank, 2007), and mainstream media promotes the new orthodoxy of demonstrating one's ecological credentials through consumer purchases. Yet only 20 years ago this sort of lifestyle activism was the preserve of a small minority of radicals, and the mainstream economy was untouched by environmental or social concerns. How did this shift happen? How did sustainable consumption move from the margins to become the powerhouse of political change its advocates claim it represents? In this chapter we consider the institutional development of the concept of 'sustainable consumption' through a brief review of the landmark events and publications which have put sustainable consumption onto the international agenda and defined its use.

Getting Started With Solar

Getting Started With Solar

Do we really want the one thing that gives us its resources unconditionally to suffer even more than it is suffering now? Nature, is a part of our being from the earliest human days. We respect Nature and it gives us its bounty, but in the recent past greedy money hungry corporations have made us all so destructive, so wasteful.

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