Social Values Awareness and Preferences

As the world's population continues to increase dramatically, and as issues such as global warming, ozone depletion, and the extinction of species garner worldwide attention, popular culture becomes more intertwined with people's environmental beliefs and values. The social values, awareness, and preferences of people are enmeshed in the fundamental moral and religious views between nature and humanity: Is it right to manipulate nature? What is the responsibility of society to future generations? Are the rights of other species more or less important than human rights, or are they equally important? These and many other questions are fundamental to the cultural beliefs and values that guide how people live.

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