The use of environmental images in popular culture has figured distinctly in American lore. Included in a paper titled "Ecology of Images," cultural theorist Andrew Ross calls the use of environmental images in popular culture the "ecology of images." The negative images of the natural environment included within the popular culture since the ecology movement emerged in the 1970s have included burning rivers, oil-slick waterfowl, and dirty smokestacks. The positive images include a green planet, rushing, clear waters, and white-peaked mountains. The negative images are often used by activists, who often direct blame onto the industrial sector of the community. The positive images are often shown by the business sector, in an effort to demonstrate how well they get along with nature and the environment. Nature and the environment are used as the means to produce the material goods that are needed and desired in society, but they are often abused as a result of in this materialistic way of living.
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