Collision Course

Worlds Collision Hart

The interdependence of the three economic spheres is plain. In fact, the three economies have become worlds in collision, creating the major social and environmental challenges facing the planet, but also opening up business opportunities of vast proportions see Exhibit 2.1 . Consider, for example, that the average American today consumes 17 times more than his or her Mexican counterpart and hundreds of times more than the average Ethiopian.24 The levels of material and energy used in the...

Elements of Shareholder Value

The vertical axis of Exhibit 3.2 reflects the firm's need to manage today's business while simultaneously creating tomorrow's technology and markets. This dimension captures the tension created by the need to realize short-term results while simultaneously fulfilling expectations for future growth. The horizontal axis reflects the firm's need to nurture and protect internal organizational skills, technologies, and capabilities while simultaneously infusing the firm with new perspectives and...

Sustainability Buzzwords

As the first two chapters suggest, the terms sustainability and sustainable enterprise encompass a mind-numbing range of ideas, issues, concepts, and practices. In an effort to map the conceptual territory, Mark Milstein and I brainstormed a lengthy but I'm sure not exhaustive list of buzzwords from the domain of sustainability. These are listed, in no particular order, in Exhibit 3.1. A quick scan of the exhibit will, no doubt, produce some familiar monikers such as corporate social...

The Great Leap Downward

At the dawn of the twenty-first century, world commerce finds itself on the horns of a dilemma. First, with the unprecedented performance of stocks over much of the previous decade as a backdrop, shareholders now expect double-digit returns as a matter of course. For companies, this means not only delivering unswerving earnings performance, but also traveling an unrelenting trajectory of growth. Yet with the global economy still sleepwalking at an annual average rate of growth of 3-4 percent,...