Environmental Stewardship

Being a good neighbor is appropriate not just for building users, but for the larger community. Developers, large corporations, universities, schools, local governments,

*Zach Mortice, "Arboretum Visitor Center Stands Tall—Against the Yardstick of a Tree", AIArchitect, Volume 15, February 15, 2008 [online], http://www.aia.org/aiarchitect/thisweek08/0215/0215d_bernheim.cfm, accessed April 2008.

and building owners and managers have long recognized the marketing and public relations benefits (including branding) of a demonstrated concern for the environment. Green buildings fit right in with this message. As a result, I expect to see a growing number of major commitments by corporate real estate executives to green their buildings and facilities. A good example is Adobe Systems, Inc., a major software maker based in San Jose, California. In 2006, Adobe announced that it had received three LEED-EB Platinum awards for its headquarters towers; not only did it reap great publicity, but the firm showed that the investments as a whole had benefits with a net present value almost 20 times their initial cost.*

Many larger public and private organizations have well-articulated sustainability mission statements and are understanding how their real estate choices can both reflect and advance those missions. For example, in 2007 the world's largest property developer CB Richard Ellis committed to certify more than 100 properties under the LEED-EB standard. Developer Jonathan F. P. Rose notes that "having a socially and environmentally motivated mission makes it easier for businesses in the real estate industry to recruit and retain top talent. Communities are more likely to support green projects than traditional projects, and it is easier for such projects to qualify for many government contracts, subsidies, grants, and tax credits. The real estate industry can prosper by making environmentally responsible decisions."*

Green buildings also reinforce a company's brand image. A consumer retailer such as Wal-Mart, Kohl's, Office Depot, Best Buy, Starbucks, or PNC Bank can improve or maintain their brand image by being associated with green buildings, and so they are moving in this direction.* Large corporations, including those that issue sustain-ability reports every year or two—in 2007, there were more than 1200 of them according to the Global Reporting Initiative—see the benefits of building green to demonstrate to their employees, shareholders, and other stakeholders that they are "walking the talk."

Renewable Energy Eco Friendly

Renewable Energy Eco Friendly

Renewable energy is energy that is generated from sunlight, rain, tides, geothermal heat and wind. These sources are naturally and constantly replenished, which is why they are deemed as renewable.

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